In partnership with
Namaste Brown Girl,
New season, new strategies. Brown girls are building, backing, and blooming with intention.
Welcome back to Brown Girls, Money Moves, your bi-weekly download on who’s building, backing, scaling, and shifting the narrative the brown girl way. From smarter investing platforms to women’s health finally getting the spotlight it deserves to brown girl beauty brands landing on shelves (and cap tables), this issue is all about intentional moves with real impact.
Here’s what’s inside:
🔥 Spicy money moves across fintech, healthcare, private equity, and beauty
🖊 A founder story rooted in mindfulness, reflection, and building with purpose
💰 Your first step into angel investing
🎙️ BGA Season 2 loading… and this time, you’re in the room
🤎 Gupshup: gift guides worth saving and cultural moments worth discussing
Sip your chai, catch the spring breeze, and let’s get into it.
spicy money moves
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Brown girls are building smarter, scaling louder, and rewriting the rules while they’re at it. Here’s who made the spiciest money moves this week.
👑
📈 Smart money moves only. Anam Lakhani and Eve Halimi, co-founders of Alinea Invest, just introduced crypto trading to their platform - complete with built-in lessons and a quiz before your first trade.
🍼 The narrative shift we’ve been waiting for. Hesta Health just landed a top story feature in The Times, spotlighting comprehensive postnatal care for the first two years of motherhood. Because women’s health isn’t niche - and we’re officially done normalizing suffering.
🏥 Power moves in private equity. Five brown girl investors were named on the “Top 26 in ’26 Women in Healthcare Private Equity” list.
💄 The beauty industry gets a brown girl glow up. D2C brand ClayCo Cosmetics just secured ~$3.3M in fresh funding from London-based Twenty Nine Capital Partners.
🛍️ From ritual to retail shelves. Brown girl beauty brand ASNA is now at Nordstrom, bringing truly clean, Ayurvedic beauty to the mainstream.
We love celebrating brown girl wins ✨ Got a recent win, milestone, or shoutout you want us to know about? 📩 Submit your win by filling out this form and let the BGA community hype you up. 🤎
the brown girl founder’s club
From reflection to mindful impact 🖊✨
Mahara Mindfulness began with a simple belief: mindfulness has the power to transform how we live, lead, and connect.
After a decade in corporate, founders Sheba Zaidi and Genevive Savundranayagam stepped away to build something more intentional. In early 2020, they launched Mahara to create products and experiences that help people slow down, reset, and reconnect with what matters.
Their first product, The Human Being Journal, is designed to do exactly that — reflect, reset, and move with purpose.
Learn more about what they’re building here.
angel investing 101
This spring, take the first step towards angel investing – whether it’s taking a course, joining an angel investing community like Brown Girl Angels, or writing your first check. First step: let’s clear up a few angel investing myths.
BGA podcast
🎙️ Season 1 of the Brown Girls, Money Moves podcast was honest, unfiltered, and unapologetically desi.
We sat down with brown girl founders and the investors who bet on them. We unpacked what it really means to build, fundraise, and exit, all through a South Asian lens. 💅
And now… we’re coming back.
🌶️ Season 2 is launching this spring with new guests, a new name, a new look - and the same spicy mission.
This time, we want the BGA community in the room with us. We want to hear from you!
Let us know what South Asian female founder or investor you want us to feature next season.
Drop your suggestions here.
☕️ Missed Season 1? Listen here.
GUPSHUP
🎁 Eid might be over, but that doesn’t mean you have to miss out on our Eid gift guide featuring brown girl–founded brands blending South Asian heritage, modern design, and intention. Save this for your next family function.
spread the love
💼Take your seat at the table. See what we’re up to in 2026.
🙋🏾♀️We love celebrating brown girl founders who are building bold, brilliant, and inspiring companies. Got something in the works or looking to raise soon? We’d love to hear from you.
🫱🏽🫲🏾If you’re looking to get your brand, product or service in front of a community of South Asian women who love to uplift, invest, and support each other—this is your sign. Reach out to learn more about our sponsored content opportunities
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